Empowering Small Retail to Reach Great Heights

We drive social and economic empowerment for small businesses, with thousands of retailers at the core of the Jugnu community.

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Why small businesses?

In Pakistan, small and medium businesses create an estimated 60% of employment opportunities. With more than 2 million small scale retailers lacking ease of inventory procurement, their earning potential is restrained. This impacts the livelihoods of small business owners, their employees, and families.

Tech Enabled Retail Changes Everything

How we do the magic

Short on stock/Need something?

Install Jugnu App & place your order from our multiple categories

Setting it in motion!

Our team at the Jugnu Facility will ensure your order is sourced and ready to be dispatched

The Last Mile…….

Our Jugnu Go rider will deliver your order the very next day!

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Stories that drive us

I find the rates on Jugnu very reasonable, and the app is easy for me to use. The best part is I receive my complete order the next day so I can keep my customers satisfied.

Zain Bhai

New Kashmir Bakery

Jugnu app has improved my sales level, I used to wait for the company representatives to come book my order when I was out of stock. Now I order from Jugnu and receive it the very next day.

Touqeer Bhai

From Abbass shop

I order stock for my store from Jugnu every week, it's very convenient for me. Their riders are friendly and always deliver on time, so I can manage my ordering routine easily.

Zafran Bhai

From Zafran store


Smiles spread by Jugnu


Minds at work


Days of Learning

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Our People

We value every background, identity, and experience. Around here, we don't just share passion for a cause we care about, we also share pizza, play table tennis, and celebrate birthdays.


The Spark Story

Feb 20, 2023

The Spark Story   The Jugnu Spark Leadership Program is a fast-track program that has been run by Jugnu since...

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How Good Is Your Documentation?

Feb 16, 2023

  In a perfect world, a member of the product team encounters an exciting opportunity where a technology solution could...

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Giant leap in e-commerce industry: Jugnu launches Jugnu Pro, one-stop procurement solutions in Pakistan

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Oct. 24, 2022 – Jugnu, a Pakistan based B2B e-commerce startup, has launched Jugnu Pro: one of its kind, revolutionary...

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Jugnu App Redesigned for Better User Experience

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Jugnu enters into strategic alliance with Sary, MENA based B2B e-commerce leader, raising $22.5 million in its series A

Mar 24, 2022

Pakistan’s B2B e-commerce startup Jugnu and MENA-based Sary have formed an alliance to transform the future of B2B e-commerce through...

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Jugnu Launches its Spark Leadership Program

Mar 15, 2022

The Jugnu Spark Leadership Program gives young leaders the opportunity to work intensively on rotation under the guidance of our...

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Managing Product in a Tech-led Startup: Advice from a Product Manager

Dec 15, 2021

I often get asked this question: How do product managers help make a difference in a tech-led company? Product managers...

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Systems & Salesflo Join Hands to Disrupt the $100 Billion Retail Industry

Jul 13, 2021

Salesflo (Retailistan Pvt. Ltd) started the retail digitization journey for Pakistan in 2015 with the launch of Pakistan’s first cloud...

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Pakistan’s Jugnu raises $3.2 million for its B2B ecommerce marketplace

Jul 13, 2021

Karachi-headquartered B2B ecommerce marketplace Jugnu and its parent company Saleflo have raised ~$3.2 million (PKR 518 million) from Systems Limited,...

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Conveniently order stock for your store at any time on Jugnu.

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